FIDELS ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fidelspk.com and make purchases from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our website.

1. Information We Collect

We collect information you provide directly to us when you:

• Create an account or register on our website
• Place an order or make a purchase
• Subscribe to our newsletter
• Contact our customer support team
• Participate in any promotions, surveys, or other site features

The types of personal information we may collect include:

• Identity Data: Full name, username or similar identifier
• Contact Data: Email address, phone number, billing and delivery address
• Financial Data: Payment card details (processed securely via our payment processors; we do not store raw card data)
• Transaction Data: Details of products purchased, order history
• Technical Data: IP address, browser type, device identifiers, cookies
• Usage Data: How you use our website, pages visited, time spent
• Marketing Data: Your preferences for receiving marketing from us

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including payment processing and delivery
• Send transactional emails (order confirmation, shipping updates)
• Provide customer support and respond to enquiries
• Send promotional communications where you have opted in
• Improve our website, products, and services
• Detect, prevent, and address fraud, security incidents, and technical issues
• Comply with our legal obligations
• Personalise your shopping experience and show relevant products

Legal basis (where applicable under GDPR/applicable law): We process personal data on the basis of contract performance, legitimate interests, legal obligation, and—for marketing—your consent.

3. Payment Data & Security

All payment transactions are encrypted using SSL/TLS technology. We work only with PCI-DSS compliant payment processors. We do not store your complete credit/debit card number, CVV, or PIN on our servers. Our payment partners handle all sensitive financial data in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).

If you choose to save your payment method for future purchases, this is stored securely as a tokenised reference by our payment processor—not as raw card data.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. For full details, please read our Cookie Policy.

You can control cookie preferences through our Cookie Consent banner or your browser settings.

5. Sharing Your Information

We may share your information with trusted third parties only in the following circumstances:

• Service Providers: Delivery partners, payment processors, email service providers, and IT service providers who assist us in operating our business
• Legal Compliance: When required by law, court order, or governmental authority
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets
• Protection of Rights: To protect the rights, property, or safety of FIDELS, our customers, or others

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically retained for 7 years for accounting and legal compliance purposes. You may request deletion of your account data at any time (subject to legal retention requirements).

7. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request we limit processing of your data
• Portability: Request transfer of your data to another provider
• Objection: Object to processing of your data for marketing purposes
• Withdraw Consent: Withdraw consent for marketing at any time via unsubscribe links or by contacting us

To exercise any of these rights, please contact us at privacy@fidelspk.com.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Pakistan, including countries where our service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

10. Security of Your Information

We implement industry-standard security measures including SSL/TLS encryption, secure servers, and access controls to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. We encourage you to use strong, unique passwords and keep your account credentials confidential.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our website after such changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: