Legal
Cookie Policy
Last updated: June 2026 | Effective: June 2026
This Cookie Policy explains how FIDELS ("we", "us", or "our") uses cookies and similar tracking technologies on our website fidelspk.com. By continuing to use our website, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website owners. Cookies cannot execute programs or deliver viruses to your device.
2. Types of Cookies We Use
🔒 Strictly Necessary Cookies
These cookies are essential for the website to function correctly. They enable core features like shopping cart functionality, secure checkout, and user account access. You cannot opt out of these cookies as the website cannot function without them.
Examples: Session ID, cart contents, security tokens
📊 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information. This data helps us improve our website's performance and content.
Examples: Google Analytics (page views, session duration, traffic sources)
🎯 Functional Cookies
Functional cookies remember your preferences and choices to provide a more personalised experience, such as remembering your language preference, currency, or wish list items.
Examples: Wishlist data, language settings, user preferences
📢 Marketing & Advertising Cookies
These cookies track your browsing activity to serve you relevant advertisements across the web. They may be set by us or by our advertising partners.
Examples: Facebook Pixel, Google Ads remarketing, Instagram ads
3. Cookie Duration
| Cookie Type | Duration |
|---|---|
| Session Cookies | Deleted when browser is closed |
| Analytics Cookies | Up to 2 years |
| Functional Cookies | Up to 1 year |
| Marketing Cookies | Up to 90 days |
4. Third-Party Cookies
Some cookies on our website are set by third-party services. These third parties may include:
- Google Analytics — Website analytics
- Meta (Facebook/Instagram) — Social media integration and advertising
- Payment Gateways — Secure payment processing
- Delivery Partners — Order tracking functionality
These third parties have their own privacy and cookie policies. We have no control over and are not responsible for the cookies they set.
5. How to Control Cookies
You can manage or disable cookies in several ways:
- Cookie Consent Banner: When you first visit our website, you can accept or decline non-essential cookies using our cookie consent banner.
- Browser Settings: Most browsers allow you to refuse or delete cookies. Refer to your browser's help documentation:
- Chrome: Settings → Privacy & Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy, Search & Services → Cookies
- Opt-Out Tools: For analytics, visit Google Analytics Opt-Out. For ads, visit Your Online Choices.
Please note that disabling certain cookies may affect the functionality of our website and your shopping experience.
6. Updates to This Policy
We may update this Cookie Policy from time to time. Any changes will be reflected on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
7. Contact Us
If you have questions about our use of cookies, please contact us:
FIDELS
House of Clothing, Faisalabad, Punjab, Pakistan
Email: privacy@fidelspk.com
Phone: +92 42 111 347 345